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또한 태국 상무부는 Tencent의 전문 지식을 활용하여 태국 판매자와 중국 구매자 간의
원활한 거래를 촉진하고 수출 프로세스를 간소화하는 온라인 플랫폼을 구축했습니다.
그는 현재 시험 중인 전자상거래 플랫폼을 통해 향후 45일 이내에 본격적인 출시를 기
대하고 있다고 The Nation이 보도했습니다.
선구적인 메시징 앱인 WeChat으로 유명한 Tencent는 계속해서 사업 분야를 넓히며 국
제 무역에서 기술 발전의 새로운 시대를 열어가고 있습니다.
관련 뉴스에 따르면 태국의 찬타부리 지역은 상무부에 의해 중국에 대한 주요 과일 수
출 지역으로 승격되어 두리안과 망고스틴의 매출이 총 30억 바트를 넘을 것으로 예상됩
니다. 이러한 움직임은 최근 태국-중국 농업수출입협회와 중국 과일 마케팅 협회가 체결
한 양해각서(MOU)에 의해 촉진되었습니다.
3. 원 문
Thai durians go hi-tech with Tencent
Thai trade representative Narumon Pinyosinwat held talks with a Tencent executive in Hong Kong,
alongside a representative from Shanghai East Best Foreign Trade (SEBFT), a leading durian importer
from China.
In a post-meeting address to the press, Narumon revealed a monumental deal: SEBFT committed to
purchasing a staggering 3,000 containers of Thai durians, amounting to a whopping 10 billion baht.
The first batch of 400 containers is slated for shipment to China next month.
Each durian will boast an invisible QR code embedded in its stem, ensuring authenticity. Tencent is
spearheading the initiative, providing a cutting-edge blockchain system to enable buyers to authenticate
Thai durians simply by scanning the invisible QR code with their smartphones.
Underpinning this technological marvel are specially developed inks that fluoresce solely under specific
light wavelengths, such as infrared, rendering the QR codes invisible to the naked eye but readable by
smartphone cameras equipped with the right filters or infrared capabilities.
Narumon expressed confidence that this innovation would instil trust among Chinese buyers,
safeguarding the integrity of Thai fruit and thwarting attempts to pass off inferior products from other
countries as authentic Thai produce.
Furthermore, the Thai Commerce Ministry enlisted Tencent’s expertise to construct an online platform
facilitating seamless transactions between Thai vendors and Chinese buyers, streamlining the export
process.
With the e-commerce platform currently undergoing trials, Narumon anticipates its full-fledged launch
within the next 45 days, reported The Nation.
Tencent, renowned for its pioneering messaging app WeChat, continues to push boundaries, ushering in
a new era of technological advancement in international trade.
In related news, Chanthaburi is set to be promoted as the leading fruit exporter to China by the
Commerce Ministry, to drive sales of durian and mangosteen to exceed 3 billion baht. This move has
been catalysed by a recently signed memorandum of understanding (MoU) between the Thai-Chinese
Agricultural Import-Export Association and the China Fruit Marketing Association.
- 27 -
원활한 거래를 촉진하고 수출 프로세스를 간소화하는 온라인 플랫폼을 구축했습니다.
그는 현재 시험 중인 전자상거래 플랫폼을 통해 향후 45일 이내에 본격적인 출시를 기
대하고 있다고 The Nation이 보도했습니다.
선구적인 메시징 앱인 WeChat으로 유명한 Tencent는 계속해서 사업 분야를 넓히며 국
제 무역에서 기술 발전의 새로운 시대를 열어가고 있습니다.
관련 뉴스에 따르면 태국의 찬타부리 지역은 상무부에 의해 중국에 대한 주요 과일 수
출 지역으로 승격되어 두리안과 망고스틴의 매출이 총 30억 바트를 넘을 것으로 예상됩
니다. 이러한 움직임은 최근 태국-중국 농업수출입협회와 중국 과일 마케팅 협회가 체결
한 양해각서(MOU)에 의해 촉진되었습니다.
3. 원 문
Thai durians go hi-tech with Tencent
Thai trade representative Narumon Pinyosinwat held talks with a Tencent executive in Hong Kong,
alongside a representative from Shanghai East Best Foreign Trade (SEBFT), a leading durian importer
from China.
In a post-meeting address to the press, Narumon revealed a monumental deal: SEBFT committed to
purchasing a staggering 3,000 containers of Thai durians, amounting to a whopping 10 billion baht.
The first batch of 400 containers is slated for shipment to China next month.
Each durian will boast an invisible QR code embedded in its stem, ensuring authenticity. Tencent is
spearheading the initiative, providing a cutting-edge blockchain system to enable buyers to authenticate
Thai durians simply by scanning the invisible QR code with their smartphones.
Underpinning this technological marvel are specially developed inks that fluoresce solely under specific
light wavelengths, such as infrared, rendering the QR codes invisible to the naked eye but readable by
smartphone cameras equipped with the right filters or infrared capabilities.
Narumon expressed confidence that this innovation would instil trust among Chinese buyers,
safeguarding the integrity of Thai fruit and thwarting attempts to pass off inferior products from other
countries as authentic Thai produce.
Furthermore, the Thai Commerce Ministry enlisted Tencent’s expertise to construct an online platform
facilitating seamless transactions between Thai vendors and Chinese buyers, streamlining the export
process.
With the e-commerce platform currently undergoing trials, Narumon anticipates its full-fledged launch
within the next 45 days, reported The Nation.
Tencent, renowned for its pioneering messaging app WeChat, continues to push boundaries, ushering in
a new era of technological advancement in international trade.
In related news, Chanthaburi is set to be promoted as the leading fruit exporter to China by the
Commerce Ministry, to drive sales of durian and mangosteen to exceed 3 billion baht. This move has
been catalysed by a recently signed memorandum of understanding (MoU) between the Thai-Chinese
Agricultural Import-Export Association and the China Fruit Marketing Association.
- 27 -
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