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India’s 75th year of Independence on the theme, Bharat Ki Azadi Ka Amrit
Mahotsav, the ministry said.
The apple promotion programme aims to familiarise the consumers in Bahrain
about the different varieties of apples produced in India.
India Sent Mango Consignment To Bahrain In July
India has also been expanding its footprint of mango exports to the newer
countries. In July, 2021, in a major initiative taken by the government to boost
the mango export potential from the eastern region of India, especially to
Middle East countries, a consignment of Geographical Identification-certified
Fazli mango variety sourced from West Bengal’s Malda district was exported
to Bahrain.
The Fazli consignment was exported by DM Enterprises, Kolkata, and imported
by Al Jazira Group, Bahrain.
According to the Ministry of Commerce & Industry, APEDA has been taking
measures to boost exports of fruits and vegetables from the “non-traditional
regions and states”, by organising virtual buyer-seller meets and festivals to
promote mango exports. Days before sending the mango shipment to Bahrain,
APEDA had organised a mango promotion programme in Doha, Qatar. Nine
varieties of mangoes, including those from West Bengal and Uttar Pradesh,
were displayed at the stores of the importer, Family Food Centre, at that time.
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